It's a stick of butter — realistic enough to fool you, soft enough to squeeze all day. The clear acetate butter-style box packaging makes it a natural grab-and-go at the counter without any explanation needed. The PU foam slow-rise return is super smooth — one of the more satisfying squeezes in the food novelty category. Food novelty squishies are a proven impulse category, and butter specifically has that extra layer of humor that gets it photographed and shared.